Thursday 13 November 2014

Banking related Abbreviation

Banking abbreviation
# BANKING ABBREVIATIONS--

1. NABARD - National Bank for Agricultural & Rural
Development
2. RTGS - Real Time Gross Settlement
3. NEFT - National Electronic FundTransfer
4. NAV - Net Asset Value
5. NPA - Non Performing Asset
6. ASBA - Account Supported by Blocked Amount
7. BIFR - Board for Industrial and Financial
Reconstruction
8. CAMELS - Capital Adequacy, Asset
Quality, Management Earnings, Liquidity, Systems
& Controls
9. BCSBI - Banking Codes & Standard Board of
India
10. BIS – Bank for International Settlement
11. BCBS – Basel Committee on Banking
Supervision
12. BOP - Balance of Payment
13. BOT - Balance of Trade
14. BPLR – Benchmark Prime Lending Rate
15. CCIL – Clearing Corporation of India Ltd.
16. CIBIL - Credit Information Bureau of India Ltd.
17. CRISIL - Credit Rating Information Services of
India Ltd.
18. CBLO - Collateralised Borrowing & Lending
Obligation
19. CPI - Consumer Price Index
20. ADR – American Depository Receipts
21. GDR – Global Depository Receipts
22. ALM - Asset Liability Management
23. ARC – Asset Reconstruction Companies
24. FINO - Financial Inclusion Network Operation
25. CTT - Commodities Transaction Tax
26. CRM - Customer Relationship Management
27. KYC - Know Your Customer
28. SLR - Statutory Liquidity Ratio
29. CRR - Cash Reserve Ratio
30. MSF - Marginal Standing Facility
31. REPO - Repurchase Option
32. NBFC - Non Banking Finance Companies
33. OSMOS - Off-Site Monitoring & Surveillance
34. IFSC - Indian Financial System Code
35. BSE - Bombay Stock Exchange
36. NSE - National Stock Exchange
37. SWIFT - Society for Worldwide Interbank
Financial Tele communication
38. FSLRC – Financial Sector Legislative Reforms
Commission
39. LAF – Liquidity Adjustment Facility
40. DRT – Debt Recovery Tribunals


Abbreviation related to computer

Computer abbreviation
* HTTP - Hyper Text Transfer Protocol.
* HTTPS - Hyper Text Transfer Protocol Secure.
* IP - Internet Protocol.
* URL - Uniform Resource Locator.
* USB - Universal Serial Bus.
* VIRUS - Vital Information Resource UnderSeized.
* 3G -3rd Generation.
* GSM - Global System for Mobile Communication.
* CDMA - Code Divison Multiple Access.
* UMTS - Universal Mobile
Telecommunication System.
* SIM - Subscriber Identity Module .
* AVI = Audio Video Interleave
* RTS = Real Time Streaming
* SIS = Symbian OS Installer File
* AMR = Adaptive Multi-Rate Codec
* JAD = Java Application Descriptor
* JAR = Java Archive
* JAD = Java Application Descriptor
* 3GPP = 3rd Generation Partnership Project
* 3GP = 3rd Generation Project
* MP3 = MPEG player lll
* MP4 = MPEG-4 video file
*AAC = Advanced Audio Coding
* GIF= Graphic Interchangeable Format
* JPEG = Joint Photographic Expert Group
* BMP = Bitmap
* SWF = Shock Wave Flash
* WMV = Windows Media Video
* WMA = Windows Media Audio
* WAV = Waveform Audio
* PNG = Portable Network Graphics
* DOC = Document (Microsoft
Corporation)
* PDF = Portable Document Format
* M3G = Mobile 3D Graphics
* M4A = MPEG-4 Audio File
* NTH = Nokia Theme (series 40)
* THM = Themes (Sony Ericsson)
* MMF = Synthetic Music Mobile Application File
* NRT = Nokia Ringtone
* XMF = Extensible Music File
* WBMP = Wireless Bitmap Image
* DVX = DivX Video
* HTML = Hyper Text Markup Language
* WML = Wireless Markup Language
* CD -Compact Disk.
* DVD - Digital Versatile Disk.
*CRT - Cathode Ray Tube.
* DAT - Digital Audio Tape.
* DOS - Disk Operating System.
* GUI -Graphical User Interface.
* HTTP - Hyper Text Transfer Protocol.
* IP - Internet Protocol.
* ISP - Internet Service Provider.
* TCP - Transmission Control Protocol.
* UPS - Uninterruptible Power Supply.
* HSDPA - High Speed Downlink Packet
Access.
* EDGE - Enhanced Data Rate for GSM
[GlobalSystem for Mobile Communication] Evolution.
* VHF - Very High Frequency.
* UHF - Ultra High Frequency.
* GPRS - General Packet
Radio Service.
* WAP - Wireless Application
Protocol.
* TCP - Transmission Control
Protocol .
* ARPANET - Advanced Research
Project Agency Network.
* IBM - International Business Machines.
* HP - Hewlett Packard.
*AM/FM - Amplitude/ Frequency Modulation.
* WLAN - Wireless Local Area Network


Abbreviation of major IT companies

APPLE: Asian Passenger Payload Experiment
HP : Hewlett-Packard
IBM: International Business Machines Corporation
HCL: Hindustan Computer Limited
WIPRO: Western India Product Limited
GE: General Electronics
INFOSYS: Information System
TCS: Tata Consultancy Services
AOL: American Online
BPL: British Process Laboratory
INTEL: Integrated Electronics
CISCO: Computer Information System Company
DELL: Michael DELL
SONY: Sound Of New York
AMD: Advance micro devices
LENOVO: LE(Legend), NOVO(New)

COMPAQ: Compatibility And Quality

Monday 26 May 2014

Marketing mix of Cadbury



Cadbury marketing mix
Products in the Marketing mix of Cadbury – Cadbury has a power house lineup of products. In fact, several of our readers will be surprised when they read the different varieties and markets where Cadbury is present. A company might have 1 or 2 cash cows, but Cadbury has several with the lions share of the market. Some in the chocolate business are Dairy milk, Bournville, Five star, Perk, Cadbury eclairs. In the biscuits segment is the premium Oreo. In beverages there is bournvita which again is one of the leaders in milk addittives. Halls as a mouth freshener as well as a remedy during cold is used across India. Thus, with such a strong line of products, cadbury is bound to lead the chocolates industry. Due to its products, Cadbury is the leading name of chocolates across the world and has presence in all 7 continents.


Price in the Marketing mix of Cadbury - With quality comes price. As the quality of the products is high, and the beverages and Oreo requires constant marketing to be on top, the price of Cadbury products is also high in some cases, whereas in others it is very much reasonable. Products like perk, five star and eclairs give the taste of Cadbury even at lower price. Dairy milk is considered to be a premium brand of chocolates due to this positioning, but because of lower priced chocolates, it is also accepted across various target segments. Cadbury has many varieties of products in the chocolate segment and the pricing of each chocolate is different based on the type of customer who is going to buy it. However, in all these, the Dairy milk brand is the clear winner. Priced in high as well as low variants, the cadbury dairy milk has a position of gifting and hence is selling high volumes even at higher prices. The cadbury celebrations pack in fact, sells in millions on any festival or on celebrations.


Place or Distribution in the Marketing mix of Cadbury - The distribution of Cadbury is fantastic and widespread. It is present strongly in all urban areas as well as A,B and C category towns. The rural marketing of Cadbury is known to be weak but that is because demand there is also weak. Cadbury follows the same mantra of FMCG marketing which is breaking the bulk. The cadbury chocolate is manufactured in Bournville, England. Recently there was an advertisement which promoted that Cadbury buys only the best cocoa beans from Ghana for its chocolates. These chocolates are then distributed across the world. Cadbury is present in 200 or more countries. Once the chocolate reaches in bulk, it is broken down as follows.

Company >> C&F agent >> Distributors >> Retailers >> Consumers

As you can see, due to the channel, the distribution costs of Cadbury are high. But based on the demand in the market, the costs were going to be high anyways. That is something which has to be taken into consideration during the distribution of products. In the end, Cadbury has a very srtong presence in the market, and you can be rest assured, that if you want to have a cadbury, it will be within 2 minutes reach from you in any of the local retail shops.


Promotions in the Marketing mix of Cadbury - Indians love sweets. From Bengalis to Punjabis to South Indians, each of us want sweets. Youngsters love sweet, and old people want a nibble from time to time. Thus it is no surprise, that a smart marketer like Cadbury has a tag line “Kuch meetha ho jaye” which means that lets have something sweet. It is no surprise that people always have some cadbury’s stocked at home. Or they gift a Cadbury dairy milk or celebrations to their loved ones.
The promotions of Cadbury for each of its products is different. For Bournville, Cadbury has kept the position that you dont buy a bournville, you earn it. So basically, it is not on the consumer to buy the bournville, Someone has to gift him the same. For Cadbury celebrations, the positioning is of gifting. Cadbury celebrations has a major commercial customer base, where the chocolate is brought in bulk and given to employees, clients or vendors. Eclairs has a low cost position, Bournvita has a strong health positioning, Perk has a youngster position, so on and so forth. Cadbury uses a combination of ATL as well as BTL marketing. The BTL marketing of Cadbury is very strong with its hoardings, and standies as well as flex banners on shops, corners, hotels etc. Thus, due to these activities, the brand recall is very high and people will always remember a Cadbury whenever they are buying a chocolate.
Overall, there are many many positives which make Cadbury the great company that it is. We hope that Cadbury keeps manufacturing such great products. So what do you say? Kuch meetha ho jaye :)